Bell & Ross
Bell & Ross was founded in 1994 by Carlos A. Rosillo and Bruno Belamich. The brand centres its identity on watches for professional use and design inspired by aviation instruments. BR 01 was launched in 2005 with a form clearly related to cockpit instrumentation.
The square instrument aesthetic is especially associated with the BR series, but it does not describe every watch made by the brand. Reference number, case shape, movement, dial and production period should be checked during identification. Specifications of a recent model cannot automatically be applied to older versions.
Source: Bell & Ross official history. See also watches and pocket watches.