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Studio Underd0g

Studio Underd0g is a British watch brand founded by Richard Benc. Its name uses the numeral 0 in Underd0g. The brand combines mechanical watches with playful colour and design. Its collections include chronographs and field watches, which should not be treated as the same type.

Series, model and generation matter more for identification than colour alone. A chronograph measures elapsed intervals; it is not automatically a chronometer. A similarly coloured watch from another maker is not thereby a Studio Underd0g model.

Record the reference, movement, controls and accompanying items. Consult documentation for the relevant generation before stating power reserve, size or water resistance. Information about British assembly must not be rewritten as a claim that all components are British or that every older watch followed the same production process. Service history and operating condition also deserve attention when buying second-hand.

Studio Underd0g: About us